Nutkrack actually began as a mistake. Our founder, Chef Eric Rupert, was hard at work in the kitchen, the stovetop crowded with pots and pans, when he accidentally dropped some pecan halves into the wrong pot. He set the pecans aside to cool, intending to throw them away.
When he saw them again later, he stopped and looked more closely. They had a perfect, shiny glaze as though they had been intentionally and carefully prepared. He tasted one, and was surprised at how crunchy and delicious it was. Over he next hour, he ate them all.
The next day, he set out to repeat his mistake, on purpose this time. He added a little salt to compliment the mild sweetness and perfect toasty notes of the prior day's pecans. Rather than eating them all himself, he shared the second batch with family and friends. They were a unanimous hit, and a tradition was born: Eric would prepare these accidental treats as holiday gifts, and he did so for years.
Bringing Nutkrack to the masses has been a decade-long labor of love. With Eric's son Kellen at his side, the two worked to open a production and retail space on Atwood Ave. in Madison, WI in June 2018. From there, they serve the candied pecan lovers of Madison and ship all over the U.S. Nutkrack is now available in more than 30 locations in Madison, all over the state of Wisconsin and has a growing presence in the region. They look forward to sharing some with you soon!
Providing our customers, our community and one another with great service is our priority. This commitment continually informs our decisions, our actions and our successes as a small, family-run business.
Enjoy your Nutkrack!
2086 Atwood Ave.
Madison, WI 53704
CURRENT STORE HOURS
Tuesday-Friday 11:00 am - 6:00 pm CST
Saturday & Sunday 10:00 am - 4:00 pm CST